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Championing our
magnificent moorlands
for 40 years... and more

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The Heather Trust Spring Auction

Our annual fundraising auction, formerly known as Moor Flavour: County Market & Sporting Sale, starts this April with a fresh new look. Learn more at our events page.

Who we are

Established in the 1980s, The Heather Trust initially aimed to balance grouse and sheep farming interests on UK moorlands. Today, we have broadened our focus to champion the wider values of heather moorland habitats. In understanding and integrating economic, social, and environmental needs, we strive to manage moorlands efficiently, effectively, and sensitively.

 

Join us in our mission to conserve these vital landscapes.

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Our impact

Sustainable, Resilient Moorlands for the Benefit of Everyone

Over four decades, we have championed our magnificent uplands, promoting the value of these iconic landscapes for biodiversity, the rural economy and wider society.

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Respected Research

Over many years we have supported and commissioned an important range of moorland research projects – each one providing vital information to help further our objectives. We are continuing this programme by identifying key areas of research from which we will disseminate the most up-to-date findings to land managers, practitioners, policy makers and the public.

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Collaboration

Our impartiality is valued and we are trusted to chair and facilitate meetings and gatherings where, sometimes disparate, interests and views on moorland management are shared and discussed. We recognise the importance of multiple land uses and seek to work with all sectors, including sporting interests, farming, forestry, renewables, recreation and conservation. 

We advise government agencies and participate in working groups to advance sustainable, resilient moorlands. 

Demonstration

Every year we host a variety of events aimed at furthering understanding and appreciation of our upland landscapes.  

Importantly, these events include visits to moorlands, since standing on the ‘purple stuff’ is the best place to discuss the issues and helps to place everything in perspective.  

We operate across the whole of the UK and work alongside key organisations with an interest in moorland, to host topical, informed events. 

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For everyone's wellbeing

We strive to highlight the valuable natural services that well managed uplands and moorland areas can provide, which include:

Join The Heather Trust Community

Help us support moorlands for another 40 years

Subscribing to a Heather Trust membership not only helps us conserve moorlands, but allows you access to exclusive benefits! 

I would like to congratulate you all on such a successful conference. This one has exceeded my expectations, especially with the field trip but also with the main conference subject matter, and made me look forward to the next, although they will have work very hard to better this year's.

UK Wildfire Conference 2024 delegate

You are a great organisation. I was delighted to support you by winning an auction lot.

Heather Trust member

It was great to see a mix of enthusiastic moorland owners, academics and others all speaking with positive tones. Discussion continued, on our journey home, on many of the subjects that were brought up during day. Thank you for a stimulating / re-assuring day!

Site visit attendee

For everyone's wellbeing

We strive to highlight the valuable natural services that well managed uplands and moorland areas can provide, which include:

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